CAMPBELL SOUP COMPANY AND REGISTERED DIETITIAN ELLIE KRIEGER TEAM UP TO DRIVE AWARENESS OF HEART HEALTH FOR AMERICAN HEART MONTH
Company launches new variety of Healthy Request® soup and Pinterest Sweepstakes
CAMDEN, N.J., Feb. 19, 2015 – Heart disease continues to be the leading cause of death in women across America, and according to the American Heart Association®, a healthy diet and lifestyle are the best weapons in the fight against it. This February for American Heart Month Campbell Soup Company (NYSE: CPB) and Ellie Krieger, registered dietitian and host of the Food Network’s hit show “Healthy Appetite,” have joined forces to empower women to embrace a heart-healthy lifestyle. Campbell offers a variety of delicious and easy-to-make heart-healthy products and recipes and with the help of Ellie Krieger, will equip women with essential tips and tools to kick start or maintain their journey to a healthy heart.
Campbell, in partnership with the American Heart Association® and the Go Red for Women movement, is committed to women’s health with a portfolio of products and recipes featuring the American Heart Association® Heart-Check mark. This year Campbell is adding a new product to its portfolio of nearly 230 heart-healthy products, new Healthy Request Mexican-Style Chicken Tortilla soup. Additionally, Campbell has a collection of heart healthy recipes certified by the American Heart Association® found on CampbellsKitchen.com.
“We are proud of the strides we have made in the last nine years to support women in the fight against heart disease,” said Denise Morrison, President and CEO of Campbell Soup Company. “As part of our Purpose: Real Food that Matters for Life’s Moments, we are dedicated to the health and well-being of the women and families that rely on our foods because we believe that we have a fundamental responsibility to help them thrive.”
“My philosophy on a heart-healthy lifestyle is simple: educate yourself on nutrition, choose flavorful healthy foods, and get more physically active,” said Ellie Krieger. “Partnering with Campbell is a great opportunity to share tips and recipes with women because I believe simple lifestyle changes can help them combat heart disease.”
CLICK ON THE PICTURE TO GO TO THE CONTEST!
Address Your Heart with Campbell’s Pinterest Sweepstakes
Additionally, this month the company is hosting the Address Your Heart with Campbell’s Pinterest Sweepstakes, which provides Americans with the opportunity to win daily prizes and one grand prize that are designed to help build heart-healthy habits.
To enter the Address Your Heart with Campbell’s Pinterest Sweepstakes, U.S. residents ages 18 and older can visit www.addressyourheart.com through Feb. 28, 2015, and simply enter their email address and Pinterest username. No purchase or pinning necessary for entry. Campbell is giving away prizes that range from bakeware, kitchen tools and Healthy Request® soups, to a grand prize trip for two to the luxurious Miraval Resort and Spa in Tucson, AZ.
Products for a Heart-Healthy Lifestyle
Campbell is dedicated to helping women care for their hearts by providing a diverse portfolio of heart-healthy products that balance great taste with nutritional value, including new Campbell’s® Healthy Request® Mexican-Style Chicken Tortilla soup. Campbell offers nearly 80 options that meet the criteria for and feature the American Heart Association® Heart-Check mark, such as:
- Healthy Request® soups
- V8® Low Sodium Regular and V8 V-Fusion® beverages (select varieties)
- Prego® Heart Smart™ pasta sauces
- Pepperidge Farm® whole-grain breads (select varieties)
- Swanson® premium chunk chicken
To find out more about the Address Your Heart with Campbell’s Pinterest Sweepstakes, which is conducted by Campbell Soup Company and is in no way associated with the American Heart Association®, visit www.addressyourheart.com.
About Campbell Soup Company
Campbell (NYSE:CPB) is driven and inspired by our Purpose, “Real food that matters for life’s moments.” The Company makes a range of products from high-quality soups and simple meals to snacks and healthy beverages. For generations, people have trusted Campbell to provide authentic, flavorful and readily available foods and beverages that connect them to each other, to warm memories, and to what’s important today. Led by its iconic Campbell’s brand, the company’s portfolio includes Pepperidge Farm, Goldfish, Bolthouse Farms, V8,Swanson, Prego, Pace, Plum Organics, Arnott’s, Tim Tam, Royal Dansk and Kjeldsens. Founded in 1869, Campbell has a heritage of giving back and acting as a good steward of the planet’s natural resources. The company is a member of the Standard & Poor’s 500 and the Dow Jones Sustainability Indexes. For more information, visit www.campbellsoupcompany.com or follow company news on Twitter via @CampbellSoupCo.
About Go Red For Women
Go Red For Women is the American Heart Association’s national movement to end heart disease and stroke in women because it’s not just a man’s disease. In fact, more women than men die every year from heart disease and stroke. The good news is that 80 percent of cardiac events can be prevented with education and lifestyle changes. Go Red For Women advocates for more research and swifter action for women’s heart health. The American Heart Association’s Go Red For Women movement is nationally sponsored by Macy’s, with additional support from our cause supporters. For more information, please visit GoRedForWomen.org or call 1-888-MY-HEART (1-888-694-3278).
# # #