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Creating The Marketing Strategy For Your Small Business Startup
If you’re starting a new small business, you’ll need to think about creating a marketing strategy for your company.
One thing is essential that you don’t forget conventional marketing.
It’s very easy to get so tied up in online marketing that you forget all about your offline tools. We all still live in the real world, and there are lots of different places that you can get advertising posted.
Here’s how you can create a marketing strategy for your small business startup.
You may look at mail drops as being a waste of time. They are the physical version of marketing emails though. The only difference between mail drops and marketing emails is that you don’t need to have a list, you can pretty much just have them delivered anywhere, as long as you adhere to any local regulations.
A marketing email can get deleted before it is read. And, while many mail drops do end up in the bin, it has to be carried there.
If your mail drop is eye-catching enough or is selling something that people want, then it will catch their eye. It may not end up in the bin after all!
Design your flyer or brochure using a professional brochure template to make sure that it looks great.
It may be an expense to print off copies, however, the more you can print and distribute, the cheaper it will be and the wider your reach will be.
People still read newspapers and they are still a great place to put your advert. Pick a local paper if you want to appeal to customers who are closer to home.
Remember to haggle with the advertising department at the newspaper. They might be able to do you a special deal with slots over a few issues.
Use the Side of a Bus
If you want your marketing message to reach a wider audience, print it large on the side of a bus.
Busses in busier areas could potentially drive past thousands of cars and passersby every single day. You could reach a massive audience.
Remember that other drivers can only look up at your ad for a split second. It needs to be immediately understandable. Keep any written elements short and to the point, and make sure it is clear who you are, what you are selling, and where they can find you.
Much like the sides of busses, billboards get seen by thousands every day. Billboards look great and provide a huge impact.
But again, you need to remember that drivers can’t really look at ads for a long time. Even though the ad may be big enough to catch their attention, they shouldn’t be taking their eyes from the road for a long period of time.
Make your images bold and your message clear.
Think about how long a billboard might stay up for. Think about using evergreen messages that won’t go out of date very quickly.