My friends just launched an amazing company. It’s called Eden and they make cold-pressed juices from imperfectly shaped fruits and veggies, because despite how they look they have the same taste and nutrients as normal looking fruits. It is based in the belief that our diversity and imperfections aren’t flaws to be corrected but traits to be celebrated. They have launched on Kickstarter to bring the project to life. Check it out and if you like it, consider backing it. You can see it and a cool video here.