How to Start a Travel Blogging Business
Perhaps you’ve grown weary of your 9-to-5 job, the time-tracking, and overzealous CEOs who monitor your productivity metrics like a cheetah stalking an antelope on the Serengeti. Whatever the reason, you’ve decided it’s time to break out from your routine and embrace a new kind of life for yourself in the form of travel blogging.
Travel blogging is a business many people have pursued, but few can truly create a profit from adventure writing alone. That’s where this helpful article comes in to save the day. With a few tips and tricks, you can create a successful travel blogging business that can bring in tons of money.
- Get the right gear
You will need to invest in the right technology to get your travel blog off the ground. It’s a good idea to purchase a great Windows laptop that you can rely on as well as a good digital camera to take those Instagram-worthy pics. These will provide you with the foundation you need to run your business and enjoy adventuring worry-free.
- Create your identity
One of the most important parts of setting up your business is establishing your identity. You’ll need a name for your website. Travel blogs are a dime a dozen so it’s critical to make yours stand out. Try to avoid overly cutesy names, hyphens, and numbers. Imagine saying your website name out loud – better yet, say it out loud. Is it easy to say? Then, that’s a good start.
Word-of-mouth marketing is going to be incredibly important, so don’t make your travel blog website a hard one to remember or say!
- Think about longevity
When you’re creating the name and feel of your website, think of words and concepts that are evergreen. Evergreen is simply a digital marketing term that means the content isn’t time-sensitive. You don’t want a website tied to traveling in your 20s, because what if you decide you still want to travel and you’re now 30? Try to think about your website over the long view.
- Set up web hosting
While you’re probably excited to get to the fun part of your new travel blog business and start exploring the world, there are many other steps you’ll need to take first. One of those essential steps is finding the right host for your website. Hosting just means you’re renting space on the internet to store the photos, files, and data for your blog. In most cases, hosting is fairly inexpensive. Just look around and find one that matches your particular business needs.
- Set up a WordPress account
There’s a reason most bloggers use WordPress for their blogging platform, it’s one of the best around! WordPress is incredible easy to use. You’ll want to make sure you opt for a self-hosted WordPress account. This just means the WordPress software lives on the hosting company’s servers. It’s for a practical reason: a self-hosted WordPress account means your site name will be TravelBloggerAnonymous.com instead of TravelBloggerAnonymous.Wordpress.com.
- Use a theme that actually looks good
Have you ever been to a poorly designed website? The first thing you’ll do after getting there is probably click out immediately. Your readers are going to be very tuned in to something called the “user experience.” If a reader clicks into your site and then immediately navigates away, they’re likely having a negative user experience.
To help avoid this issue, download a theme that promotes easy navigation. Although there are tons of free themes available, a theme you have to pay for will offer a lot more functionality. You want your blog to look professional so in this case, you get what you pay for. Most themes cost around $50 and it’s a worthy expenditure.
- Make a logo
To really make your blog stand out from other travel bloggers, you may want to pay for a logo. There are tons of freelance sites you can leverage to design the perfect logo that reflects your aesthetic.
Although it seems like everyone has a blog these days, not everyone can make a real living from it. But with the tips found in this article, you can start adventuring and getting paid to travel. Just remember to create a unique blog that offers readers real value. With a little work, you’ll be on a plane to an exotic location faster than you can imagine.
Now you have everything up and running, just start writing and sharing your travel stories and experiences with your audience, let them travel with you when they read your interesting articles. If you’re a shy person who doesn’t like to show up yourself, you can introduce yourself as an anonymous travel character like a John Doe, then you can start writing freely and safely.