Is The Customer Experience Important In Your Small Business? This Could Help
When it comes to running your business, there are so many things you need to consider. But a business cannot function without customers, can it not? You need your customers. They can make your business thrive, they can advertise your business without even asking them to. But, not every business owner makes the customer experience a priority. With that in mind, here are some of the ways that you can enhance that.
Keeping customers up to date
One of the best things to do when it comes to keeping your customers happy and valuing their experience with you is to keep the customers informed. This starts with their very first contact with you right through to the sale and keeping them up to date with their purchases. The way you do it can be different. It might be that you choose to use social media as a modern way of contact or keeping up to date on the phone or by email. Sometimes it is worth reminding yourself of the factors that involve customer service and the experience they have, this is when a customer training platform could prove useful. Helping you to enhance they way you provide customer service and to keep your business moving forward.
Thinking about the little things
One of the best things you can do to enhance the customer experience is to look at the little things that you can do. This might be a little thank you notes in the packaging and the delivery. It might be that you take care of the packaging and the way you present the product you are sending. Or perhaps how you leave things once a service is complete. Sometimes the little things can make the biggest impact.
Different contact methods
We have mentioned that there is importance on keeping customers up to date, but you also need to ensure that you try different ways of keeping in touch. This enhances the customer experience and gives them more options with ways to talk to you. It might be that you choose to focus on convenience when it comes to contact, such as email or text message. It may be that you prefer to speak to people, either over the phone or to arrange face to face meetings. Giving the customer a choice can help them to feel valued, based on their needs and lifestyle.
Making a big deal out of their purchase
Customers want to feel special. There is no hiding from that fact. So the way you do that is a way of making that experience with your business that bit special. It could be that you use social media with pictures of your customer, with their permission, of course. Car dealerships do this, taking pictures of their customers with their new car. It makes a customer feel proud and can also be a great way to advertise your business.
Gaining feedback and making them feel their opinion matters
Finally, gaining feedback and taking their opinions can really matter to you as a business. But on the other side, as a customer, they feel like their opinion and their thoughts matter. This can then also serve as a great form of advertising for your business. Again with permission, you can then showcase their feedback and this can encourage people to make a decision to do business with you, based on a customers opinion.
Let’s hope that these tips help you to enhance your customer experience within your business.