Professional Business Vibe
When trying to give off a professional business vibe, here are two ideas…
Make the most of a POS system
It might sound obvious, but the main difference between a traditional electronic and cash based POS and mobile POS Payment is that the latter is, mobile. The benefit being that it, and therefore your business, can be taken with you wherever you go. It is ideal for businesses that move around fairs, trade shows and markets.
The most recognisable type of mobile POS is the “tap and go” system that turns your phone into your means of payment. Otherwise called the mobile wallet this relies on your smartphone’s near field communication and wireless technology. For business owners, rather than consumers, there is also the technology that turns your smartphone into a card reader. This is a way in which your customers can literally make mobile payments. You are able to accept card payments away from your base or office, it is ideal technology for individuals that make a lot of house calls such as builders, plumbers and exterminators. If you do a lot of business at street markets, fairs, and conferences, however, it widens the circle of people that can by your products and increases your potential for customer retention. Another alternative type of mobile point of sales is the closed loop and carrier billing form of mobile payment. When you buy an app at the google play store, for example, and have the cost added to your next phone bill, it is a carrier billing type of mobile transaction. Closed loop mobile transactions are carried out when a company creates its own kind of mobile payment system. Companies that have done so include Starbucks.
Printed presentation folders are a must
No matter whether you need a folder to include all of your documents for an important meeting or you want to give out folders with marketing materials at a trade show event, the importance of an effective design cannot be overlooked. When it comes to the latter, you need to make sure your design matches up with a professional business address too. Use an online forward my mailbox company for this. With that being said, read on to discover common mistakes in presentation folder printing and designing to avoid.
The biggest mistake you can make is using a plain folder. A folder is not just a place to store documents; it is a marketing platform. You need to use it to brand your business to full effect. Another common error is including too much text on the folder. There are several issues associated with this. Firstly, your folder will not stand out, and, secondly, you are at risk of the folder becoming outdated if you include so much information. A lot of people also make the blunder of going for a design that is too busy. This has a similar impact; your customers won’t know where to look and this can dilute the effectiveness of the folder. You need something that is bold, eye-catching, and professional. It needs to stand out. Using a poor quality template is another error people fall victim of. When it comes to presentation folder templates, you need to be mindful of the trim area, document bleed, and the live area. This is why it is always a good idea to use designs that have been provided by the printing company you have selected.