SHOPRITE PARTNERS WITH MASTERCARD TO BUILD GROCERY APP FOR NEW ‘SMART’ REFRIGERATOR
A new “smart fridge” will allow ShopRite customers to do their food shopping with the centerpiece kitchen appliance – the family fridge.
ShopRite, the largest supermarket cooperative in the country with more than 250 ShopRite stores in the northeast, announced today that it has partnered with MasterCard to give customers another tool for making grocery shopping easy and seamless. ShopRite will integrate its popular online grocery shopping service, ShopRite from Home, with Groceries by MasterCard, an app that comes pre-loaded in the new Samsung Family Hub refrigerator and allows consumers to order directly from the fridge using a built-in screen.
The state-of-the-art refrigerator, which debuted Tuesday at the Consumer Electronics Show in Las Vegas, is due in stores in May. ShopRite customers will be able to use the appliance’s integrated tablet to order groceries from the comfort of their own kitchen by scheduling in-store pickups or at-home delivery, with a few simple taps on the Samsung Family Hub refrigerator. Using the Groceries app’s secure, easy to use interface, customers also have the ability to add products to their ShopRite shopping basket and pay online. Running low on milk? Place an order right at the refrigerator.
This innovative partnership is part of ShopRite’s ever-expanding slate of consumer-friendly digital tools such as ShopRite from Home,www.ShopRite.com, the ShopRite Mobile App, and other online and offline health and wellness initiatives, all designed to help customers eat well and live happier and healthier lives.
“ShopRite is a supermarket leader in digital commerce, making it easy for our customers to shop for their groceries online with our ShopRite from Home service,” said Joe Sheridan, president and COO of Wakefern Food Corp. “By partnering now with Groceries by MasterCard, we can make life even more convenient for our customers with this latest innovation in on-demand grocery shopping. This new technology incorporated into the Samsung Family Hub refrigerator allows families immediate access to our ShopRite stores the moment they run out of food or need ingredients for a recipe or planned meal.”